Help us to save lives


Our goal: every year every nurse will help at least one person to quit tobacco.  

letter05 (2012_12_15 00_28_11 UTC) (2013_05_31 17_14_04 UTC)CONDUCT A PUBLIC READING of letters from the industry’s secret  files, all sent to tobacco companies from dying customers and their grieving families. These letters provide powerful testimony from smokers themselves to build support for strong tobacco control policies and bring pressure on the tobacco industry.


The Legacy Tobacco Documents Library has all the documents that have been
released, approximately 7 million documents.

BUY A SHARE of tobacco company stock and WRITE A SHAREHOLDER LETTER to the company as a concerned shareholder. For a low-cost way to buy one share, see, contact your stockbroker, or contact us. Please let us know if you buy a share.

SEND A LETTER TO BIG TOBACCO as a member of the public, tell them what real social responsibility means.

SEND A LETTER TO YOUR NEWSPAPER. If you see a story about tobacco, or hear about Altria funding some good cause, write a letter and challenge the company to demonstrate genuine social responsibility by ending marketing of these deadly products. Use our sample letter and add your own perspective and reference to a local story or event. Keep it short and pithy for the best chance of publication. Please let us know if you have a letter published .

ENCOURAGE YOUR PROFESSIONAL ORGANIZATION to endorse the Nightingales Campaign.

ENCOURAGE ORGANIZATIONS TO CONSIDER THE TRUE COST OF ACCEPTING FUNDING FROM TOBACCO COMPANIES If you are a member of a group considering acceptance of such a contribution, you can highlight the ways this buys legitimacy for the industry—and often silence—on tobacco issues from the groups who become hooked on tobacco money.

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The facts – what every nurse should know

The epidemic of tobacco-caused disease is a product of the rise of Big Tobacco.
Prior to the industrialization of cigarette production and marketing, rates of tobacco use were lower, most tobacco use involved cigars, or spit tobacco, and lung cancer was such a rare disease that most clinicians never saw a case of it in their lifetimes. In 1914, per capita tobacco consumption was less than one pound per year and the death rate from lung cancer was 0.6 per 100,000 persons. In 1986, death rates from lung cancer ranged from 24.3 to more than 70 per 100,000 persons—as high as 116 times the rate in 1914. Today, tobacco consumption is approximately four times higher than it was in 1914 and lung cancer is the number one cause of cancer deaths, killing more women than breast cancer, virtually all of it linked to cigarette smoking. This is an industrially produced epidemic.

The tobacco industry has known for decades that its products are addictive and deadly.
The tobacco companies’ own internal documents show that they have been well aware of the effects of their products. Addison Yeaman, general counsel for the Brown and Williamson tobacco company, wrote in 1963: “…Nicotine is addictive. We are, then, in the business of selling nicotine, an addictive drug…” The tobacco industry has also manipulated the chemical composition of cigarettes to enhance the uptake of free-base nicotine.

Tobacco companies engaged in massive, coordinated efforts to obscure the truth about their products.                                                                                                 The so-called “Frank Statement” of 1954 announced the creation of a multi-company funded Tobacco Industry Research Committee “to meet the public’s concern” about recently reported research that linked cigarette smoking to lung cancer. This was just the beginning of a long-term plan to obscure the truth about the disease effects of their products, both from smoking and secondhand smoke. Their objective, as the documents reveal, was to “maintain doubt on the scientific front.” See
“Emphasize controversy,” was the approach they determined to take, rather than pulling these deadly products from the market. “If we can reach the stage where the general public recognizes that there is a genuine controversy over smoking and health, we shall have achieved our target. Our job is…to sow seeds of doubt”
Repeatedly, they tried to reassure the public that the science was still in question. See, in which plans for a tobacco industry publication are discussed: “The most important type of story is that which casts doubt on the cause and effect theory of disease and smoking,” they wrote.

The tobacco industry has engaged in manipulation of science for public relations purposes.
The industry-funded research organizations established by tobacco companies funded “special projects” reviewed by lawyers to ensure they would provide research results favorable to industry. The tobacco industry also has paid for and arranged “ghost” authors of scientific papers, distorted the evidence, and tried to discredit scientists. A recent study showed that—after controlling for study quality and other factors—the primary determinant of whether a review article concluded that secondhand smoke was not harmful was tobacco industry funding of the work.

The tobacco industry has targeted children, youth and young adults.     Because an estimated 80% of smokers take up the habit before they are 18 years old, the industry focuses heavily on identifying and recruiting these “replacement smokers.” Studies have shown that Joe Camel was a more recognized figure among children than Mickey Mouse. See for a document that discusses “replacement smokers.” The tobacco industry now claims it does not want children to smoke and has developed aggressive “youth non-smoking campaigns.” However, their messages have repeatedly been shown to be ineffective, as they focus on smoking as an “adult choice” –tapping effectively into adolescent desires to rebel and be adult.
The tobacco industry targets vulnerable/marginalized groups.
The tobacco industry has over the years made special efforts to target groups including
racial/ethnic minorities, lower income people, gay people, and others who are already at increased health risk due to poverty, prejudice, and lack of access to health services and resources.

The tobacco industry regards health authorities—the Surgeon General, the World Health Organization, and major organizations like the American Lung Association—as their “opponents” and has engaged in spying and attempts to discredit, disrupt their work and obscure their messages.
See the WHO report about these efforts at The tobacco industry also regards nurses as “formidable opponents.” See “An overview of anti-smoking organizations” at

The tobacco industry knows firsthand that its products cause suffering and death: its customers and their families have been telling them so for years.
The tobacco companies’ previously-secret files contain hundreds, possibly thousands of letters written by dying customers and their grieving families, sharing their anguish and asking to be removed from the mailing lists companies use to send customers birthday cards with coupons for free or discounted cigarettes: “discount coupons to death.” See letters In some cases, their response was to deny that cigarettes were in any way responsible and send misinformation to consumers. Just one example found in the secret documents.

The tobacco industry is now targeting developing countries where smoking rates have been historically low, especially among women.
China is regarded as a “prize” for tobacco companies, with its huge population. The industry is also making efforts to increase cigarette smoking in developing countries in Africa, Latin America, and elsewhere. The poverty of these countries makes offers from the tobacco industry difficult to refuse. As tobacco companies establish a presence, the use of tobacco becomes normalized. The World Health Organization estimates that if present trends continue, tobacco will kill 10 million people a year by 2025, and seven million deaths will occur in developing countries.

Tobacco is an environmentally destructive industry.
In addition to the problems of cigarette butt litter, tobacco is a very pesticide-intensive crop. Also, the deforestation of developing countries for wood used in tobacco curing is becoming a significant concern.

Posted in The facts about Big Tobacco | Tagged , , ,

Contribute to the Nightingales Cause

The Nightingales is an all-volunteer effort. If you would like to help support our work, you can make a tax-deductible contribution online through the Americans for Nonsmokers’ Rights Foundation secure web page designated for the Nightingales.

Go to: Donate to the Nightingales!

If you prefer to send a check, you may send a check made out to “ANR Foundation” with “Nightingales” in the subject line, to:

Ruth Malone, c/o Department of Social and Behavioral Sciences,
UCSF School of Nursing,
3333 California Street, Suite 455
San Francisco, CA 94118

Nightingales Nurses Appreciate Your Support.

Thank You!

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Links to information and useful websites

  • FDA public education campaign
  • The economic cost of tobacco
  • Watch Sex, Lies & Cigarettes’: Vanguard Sneak Peek and share the link!

  • Americans for Nonsmokers’ Rights
  • E cigarettes What is an e cigarette?  FDA warning about e cigarette FDA information on electronic cigarettes
  • Challenge Philip Morris/Altria’s image makeover with facts: Altria means tobacco
  • American Legacy Foundation
  • Why Quit website & Marlboro ads campaign
  • World Health Organization Tobacco Free Initiative
  • Do your representatives take tobacco money? Find out at:
  • Links, news and information:
  • Tobacco advocacy announcements:
  • University of California, San Francisco Legacy Tobacco Documents Library:
  • Smokefree Movies:
  • Tobacco Free Kids:
  • Tobacco Free Nurses:
  • International Network of Women Against Tobacco:
  • Global Tobacco Control
  • Tobacco industry marketing materials at Trinkets and Trash

Help Smokers To Quit

  • Online training with CEUs for nurses at the Center for Tobacco Treatment, Research and Training
  • Visit Tobacco Free Nurses for nurse-specific materials
  • Download the Agency for Healthcare Research and Quality’s Guide for Clinicians at Helping Smokers Quit
  • Find additional tools and information at Treating Tobacco Use
  • Find more cessation resources at
  • 1-800 Quit Now:
  • Association for the Treatment of Tobacco Use and Dependence ATTUD
  • Smoking cessation resources at: North Shore LIJ
  • CDC Vital Signs
  • The Tobacco Dependence Treatment Toolkit from the American College of Chest Physicians
  • EPA, how smoking can effect the environment and health
  • Quit Smoking Community, has lots of information on smoking and its effects
Posted in Useful links | Tagged , ,

In the news

We want to de-normalize tobacco. Here is some of the news coverage we have received since 2003

2011 Advance for Nurses article Nurses Against Big Tobacco

2004 American Journal of Nursing - Nightingales vs. Big Tobacco: Nurses confront the nation’s greatest public health threat.

It is 50 years since the first Surgeon General’s report on smoking.

Read the 2014 Surgeon General’s report.

Highlights from this year’s report:

  • Since the first Surgeon General’s report on smoking and health was published 50 years ago, more than 20 million Americans have died because of smoking.
  • If current rates continue, 5.6 million Americans younger than 18 years of age who are alive today are projected to die prematurely from smoking-related disease.
  • Most of the 20 million smoking-related deaths since 1964 have been adults with a history of smoking; however, 2.5 million of those deaths have been among nonsmokers who died from diseases caused by exposure to secondhand smoke.
  • More than 100,000 babies have died in the last 50 years from Sudden Infant Death Syndrome, complications from prematurity, complications from low birth weight, and other pregnancy problems resulting from parental smoking.
  • The tobacco epidemic was initiated and has been sustained by the tobacco industry, which deliberately misled the public about the risks of smoking cigarettes


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Join us to protest

JOIN US TO PROTEST at Big Tobacco shareholder meetings. Tell Big Tobacco how many people you helped to quit, how many cigarettes were NOT smoked, and how much money the industry did NOT make as a result of your helping people to quit.

2014 is the Nightingales’ 11th year of speaking out at Big Tobacco’s shareholder meetings.

Nurses make a difference. In 2011, Philip Morris International CEO claimed that it isn’t hard to quit smoking in reply to the Nightingale nurse.

The nurse’s protest was covered in international news by NBC nightly news,  MSN money The Daily Mail (UK) The Huffington Post USA Today Yahoo News New York Daily News Associated Press The Boston Globe

In 2013 PMI CEO resigned after getting international media attention in 2011 when he told a Nightingales nurse that while cigarettes are harmful and addictive, it is not that hard to quit.

This is a letter written by a Philip Morris customer: letter01 (2012_12_24 01_00_30 UTC) (2013_11_05 22_11_01 UTC)


We protest at shareholder meetings on behalf of those who suffer and die from tobacco products. Join us in 2014.

A Nightingale Nurse’s journey to protest:

My First Phillip Morris Meeting
Dear Gales,
It was an honor to serve as a representative Nightingale Nurses in NYC at the Phillip Morris International Annual Shareholder Meeting 2013. Please let me share my thoughts and experiences with you, at this, my first shareholder meeting. I hope I can demystify the process for those of you who are contemplating future actions and to report on my perspective of the events as a representative of the Nightingales.
“Should I go?” was my first obstacle and barrier. I had the usual arguments with myself up until the very day of departure. Then, “should I speak?” haunted me as I attempted to prepare a 2-minute presentation. Each barrier was overcome as I pushed myself along the path I charted.
My confidence was weak from years as a staff nurse threatened, bullied for being too outspoken, too honest, or maybe just too East coast. My words didn’t always come out right and the general disrespect I received as a “staff” nurse left me a bit camera shy as I envisioned stepping up to the podium. I could do this, I said, it’s good training, I need to break out of my fear, learn to speak, learn to write a statement, compose a dialogue, but most of all be authentic.
To do that, I reasoned, I needed to speak from my experience, my core, my knowing, but cigarettes? I am passionate about many social concerns, politics, GMO’s, obesity, Pharma, but cigarettes? My doctoral studies focuses on nurses’ perception of health, and one of the most startling statistics attributing 50% of morbidity and mortality to preventable lifestyle choices with smoking being the greatest hazard. I know the evils of smoking but no one near me smokes anymore. It wasn’t until seeing the strangely familiar PMI logo on my proxy envelope that I realized this was also personal, for my dad, a lifetime smoker of Marlboros.
Arriving in NYC on a redeye from California I was happy my memory of the transit system didn’t fail me as I made my way into Manhattan from JFK. It was in NYC where I first broke in my nursing shoes, 1984, a time when AIDS was still a mystery, cocaine popular among the club crowds, and disco still playing at the Lamplight. I have returned, I silently declared to myself. This time, I have returned a not to work a shift, but to fulfill my role as a nurse in a very different capacity. This time I would be practicing social activism as a form of emancipatory knowing. Emancipatory knowing comes from the integration of nurses’ fundamental ways of knowing originally described by Carper (1977): empiric, ethical, aesthetic, and personal knowledge; awareness of social problems and inequities, envisioning a more just reality, resulting in praxis, an authentic action to bring about change (Chinn & Kramer, 2011).
Preparing my few words wasn’t easy. I am good at procrastinating and not practicing. Sharon’s leadership and Ruth’s suggestions of questions were helpful and I learned a few more facts about the ills of tobacco watching Robert Proctor’s Youtube video (, but I still had difficulty finding my voice and my passion as an RN. Tobacco is such a prevalent
part of the culture that I didn’t even realize my loved ones who suffered from
cardiac disease were victims of tobacco hastening their deaths.
That morning brought rainstorms so navigating the city required getting wet.
I found the Hyatt, located across the street from Grand Central Station, where about
30 to 40 sharply dressed young adults holding placards on one side of the entrance
opposite a group of smokers inhaling at a designated receptacle. Chloe, from
Corporate Accountability International, and another from Tobacco Free Kids, came
out of the crowd to welcome and thank me for coming. The rest of the Nightingales
in white lab coats planned on meeting at a local hotel and walking over with the
banner but the torrential rains dampened that idea. After some time chanting, “we
have heard enough and lies, lies, lies” we took the escalators to the Grand Ballroom.
We were not allowed to bring in recording devices or cameras so I will try to
describe the scene and drama of the meeting from my notes and memory. Yes, I
could take notes.
We were allowed to enter into a reception room set with a few dozen tableclothed
seats and invited to a breakfast of the highest quality fruits, pastries, and
yogurt parfaits. Although Gale C. refused to eat anything on principle, I followed Gale
E. in helping myself to a free meal (NYC is expensive). I took my place at one
shareholder table with some very friendly, social folks and listened. To my right a
fair, clear-skinned man with rosy cheeks (obviously not a smoker) told me why his
13-year old daughter, seated next to him, was skipping her school field trip to “be
exposed”. She was respectfully silent, yet all so curious as I noticed her glancing at
me in my white lab coat. Across the table from me sat a lean, smartly dressed
woman of another generation wearing a red and black ensemble complete with a
stylish hat and my grandmother’s makeup. She said she has been coming to
stockholder meetings since she was just a child. The parties agreed it was the right
thing to do as a shareholder and parent, to pass on the (stock) gift and (business)
education to their future generations.
“Surreal” was how one of the activists described the event. After my brief
education in the reception room I entered the ballroom, a stage set for three: the
incoming CEO Andre Calantzopoulos on the left, current CEO and Chairman of the
Board Louis C. Camilleri on the right with Jerry Woodson, between the two, double
Teleprompters atop podiums barely visible against the luminous cloudy blue scrims.
The audience was surprisingly not that populated, maybe 200-300 total but the
meeting was also webcast.
In an Alfred Hitchcock-like tone and pace “Louie” Camilleri called the
meeting to order, made the introductions, then handed the stage to incoming CEO
Andre Calantzopoulos who elaborated on PMI successes pertaining to product
growth and challenges. I sat there dazed until I realized I was here to work, to listen
and record. These were some points in my notes:
 Target Asia noting sales in the EU are shrinking.
 Non-OECD comprises 28.8% Global Market
 New architecture for Marlboro brand
 Global share 9.4% excluding US and EU market
 Excise tax pro and cons
 Regulatory issues that are not scientific and increase illicit trade
 Australia plain packaging
 Illicit trade *most interesting describing criminal behavior
 Next generation products-harm reduction
 Electronic cigarettes-not successful citing lack of consumer taste, sensory, and ritual experience.
 China has a growing yet a state controlled market PMI wants in!
In the end, Andre remains “bullish”. Louie returned to the stand to take questions and define the rules of the game: 1 hour for questions, 2 minutes each, and please identify yourself. I was glad my fellow Gales went first as I was still very nervous. But after hearing a few Gales and students deliver their fine remarks I ventured forth:
“Hello, my name is Susan Priano, I am a nurse from San Francisco, CA, a Nightingale (pause) and a daughter of a man who died from tobacco related related disease leaving behind ten children.”
I spoke of my patients’ struggles to breathe after waking from surgery and then used a metaphor of the Boston bombing, Cleveland kidnappings, and Bangladesh garment factory collapse with the deaths of millions from tobacco. These events provoke outrage over the senseless deaths and loss of lives, so I ask, is Phillip Morris ready to stop peddling cigarettes to children, kidnapping and maiming lives? Is Phillip Morris ready to stop their death march, killing millions for billions of profit?
Of course, Louie could not accept responsibility for “the ills of the world”. He said I must hate him. My mike was off so I could not rebut his statement, I thought, “I don’t hate you”. I realize you are proud of your accomplishments as a businessman but as a nurse I practice empathy and compassion and by coming to speak I represent patients and families who are the victims of your profit.
At the close of questions CEO Andre C. makes his closing remarks amidst applause while the student activists stood and held out their “I have heard enough” signs. That bothered some shareholders who could not see. Andre asked the students to sit down or go to the back of the room, many complied, silently moving to the side aisles while we witnessed the angry reddened faces of shareholders irritated at the demonstration. Not having a sign and inspired to make a statement I began coughing deeply invigorating my lungs with a wail I was used to hearing from my dad and grandfather each morning. My persistent hacking was disruptive enough for Andre to call for medical assistance. I think I made my point and found my authentic voice!
A final note, seeing the 13 year-old schoolgirl in the lobby afterwards, I asked, “was it educational?” She nodded, “yes” and as her dad passed me, red-faced, mumbling, “it’s a free country”. Yes, it is.
Susan M Priano RN, MSN, CNS

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Campaign to end tobacco marketing

Tobacco companies claim to be socially responsible. They give money for all kinds of good causes, from battered women’s shelters to social organizations to arts groups. At Philip Morris, the nation’s largest tobacco company, these initiatives are all part of a carefully executed plan which was developed more than ten years ago—a corporate makeover. (But unfortunately the transformation is really only on the surface).
Is it socially responsible to continue active marketing of products that continue to addict and kill 440,000 people yearly in this country alone?
Nightingales nurses say no!
The Nightingales call upon tobacco companies to VOLUNTARILY do the socially responsible thing - the genuinely socially responsible thing - and develop plans to end active marketing and promotion of these deadly products.
The Nightingales support Canadian-style graphic health warnings on cigarette packages, which would represent a truthful approach to packaging, and a more limited distribution system for sales of cigarettes, which should not be available at the counter in stores everywhere. The tobacco industry’s own survey reports show that the public is overwhelmingly in favor of ending advertising of deadly cigarettes.
The Nightingales support transforming the tobacco industry through government policies to tie tobacco profits to decreased consumption.
Why focus on the tobacco companies? Why not get the government to outlaw cigarette advertising?
The U.S. Supreme Court has held in previous rulings that corporate advertising is protected as free speech. Any attempt to ban advertising would be immediately challenged in court on these grounds. Thus it is unlikely that legislation or regulations could outlaw all tobacco advertising, short of amending the Constitution. This would be highly unlikely in reference to a specific industry.
Why not call for a ban on all tobacco sales?
The tobacco industry has for years called public health advocates prohibitionists and alluded to earlier attempts to ban alcohol, which led to smuggling, illegal sales, and increased attractiveness of an illicit substance. Banning tobacco altogether would also criminalize addicted smokers. The Nightingales believe de-glamorizing and de-normalizing tobacco use is a more effective strategy.
Ending all active promotion would represent true social responsibility on the part of the industry.
Why should tobacco companies voluntarily end marketing when they are making billions of dollars?
The tobacco industry has difficulty keeping excellent employees because of the stigma attached to working for merchants of death. They are also one of the least respected industries and enormous sums of money must be spent attempting to attain even slight improvements in public image. However, since the public already strongly supports ending cigarette advertising, the public goodwill that would be generated by such an unprecedented move could be worth a fortune. Ending active marketing would simply acknowledge what the industry claims: that it has genuinely changed and is prepared to work to align with societal expectations of what being a responsible corporation means. This single action would reduce the industry’s legal liability, create an enormous reservoir of goodwill, and create opportunities for developing other businesses and products that do not kill.
What evidence is there that marketing actually contributes to smoking? Will ending tobacco marketing do anything?
A large body of evidence—again, except for that funded secretly by the tobacco industry—suggests that marketing plays a major role in shaping consumers self-image, uptake of product use, and normalizing product use through the constant presence of brands and positive images. Marketing reinforces the habit for smokers who may be thinking about quitting. Marketing also suggests that cigarettes are like other consumer products. They are not. No other consumer product, used as intended by the manufacturer, kills 440,000 Americans every year. Voluntarily ending active marketing will end the propagation of deceptive messages that suggest cigarettes are associated with health, youth, vigor, nature, coolness, sexiness, and wealth. They are not. The things more accurately associated with cigarettes are sickness, suffering, weakness, thousands of toxic chemicals, environmental destruction, exploitation, poverty, and premature death.

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Our goals

1. Real tobacco company social responsibility, demonstrated by voluntary industry commitments to end all active marketing and promotion of products they themselves now admit addict and kill their best customers. Voluntarily ending active marketing would leave the industry’s first amendment rights protected while demonstrating genuine social commitment. There are other businesses to build that don’t kill people!

2. 100% smokefree workplaces for employees everywhere, beginning at the local level and including bars and restaurants. Nobody should have to breathe Class A carcinogens to earn an honest living. HELP with getting smokefree policies in YOUR town: Americans for Nonsmokers’ Rights,

3. Institutional retirement plan divestment from tobacco stock ownership. No nurse should have to rely on tobacco company profits for a secure retirement and it is a conflict of interest for hospitals, health plans, and public entities to supply capital in any form to an industry that kills 440,000 Americans every year. These bodies have a commitment to the welfare of their retirees. HELP your institution or pension plan break its tobacco habit through divestment.

4. Full coverage for tobacco cessation treatment programs as part of every health insurance plan, with publicly funded coverage for the uninsured. Every person who wants to quit tobacco, including nurses, should be able to access effective help to do so. HELP: Tobacco Free Nurses,

5. Divestment of tobacco stock ownership by academic medical centers and their parent institutions. Care services and education of clinicians should not depend financially on the continued success of the tobacco industry in marketing disease and death.

6. Policies against acceptance of tobacco industry funding for health research and programs. Acceptance of such funding legitimizes the industry and helps perpetuate the industry-promoted myth that we still don’t really understand the links between smoking and disease.  

7. R Rating for tobacco use in movies. Most smokers start using cigarettes as teens, and studies show that kids who view smoking in movies are more likely to take up smoking. For information about how you can help, go to

8. Restoration of full funding levels for comprehensive state tobacco control programs, which have been shown to be effective in reducing tobacco use and changing norms about tobacco. Contact your local smokefree coalition, American Lung Association chapter, American Cancer Society, American Heart Association or other groups working for tobacco control and ask how you can help.

Check out our you tube channel

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Boycott magazines that advertise tobacco products!

Many popular magazines and publications advertise tobacco and help to perpetuate the worldwide industrially produced epidemic.

Magazine spending tobacco (2012_12_15 00_28_11 UTC) (2013_05_31 17_14_04 UTC)


Women’s magazines, such as Glamour, advertise tobacco products. Tobacco kills more than 1.5 million women each year. Nurses ask women’s magazines to stop advertising tobacco’s deadly products.

Take Action,  BOYCOTT GLAMOUR, until they agree to stop advertising tobacco.

Our letter to Glamour:

Dear Condé Nast Publishing,
We write to ask you to act responsibly in proportion to your influence on women’s lives by making the decision to refuse acceptance of tobacco advertising, and letting your readers know why you have done so.
Tobacco products kill more than 1.5 million women worldwide each year, and in the United States, lung cancer (virtually all caused by tobacco smoking or secondhand smoke exposure) has long outpaced breast cancer as the leading cancer killer of women.
Magazines such as Glamour, which have enormous influence on young women’s ideas about fitness, health, fashion and image, could play an important role in ending this entirely preventable epidemic of suffering and premature death.
Conversely, continuing to accept advertising for tobacco products undermines your reputation as a publication that encourages healthy lifestyles among women. The content you routinely feature, such as the promotion of a healthy body image and the value of disease prevention and screening for breast cancer and heart disease, is fundamentally incongruent with tobacco advertising.
It is contradictory and irresponsible to deliver such health-positive messages to women alongside fold-out, 8 X 11 advertisements for the single most deadly consumer product ever made, a product that would not be allowed on the market were it invented tomorrow. Such incongruity creates mixed messages, actually creating perverse and deceptive links between healthy content and tobacco products.
Ending tobacco advertising would send a strong message to your readers and the public that you “walk the walk” of caring about women’s health. The time is long past for responsible organizations to cease furthering the agenda of an industry that has undermined public health efforts at all levels and continues to do so in the most aggressive manner, as the World Health Organization has documented.
As a women’s magazine with a global readership, you have a crucial role in changing the course of the tobacco epidemic. We ask that you stand up to tobacco industry advertising to women. We know from many years of research and advocacy that eliminating advertisements for tobacco is the most important step in saving the millions of lives lost each year to tobacco.
Eliminating advertisements for tobacco, and telling your readers why you have done so offers a
wonderful opportunity for Glamour to demonstrate its commitment to women’s health. We commit to
publicizing such a decision widely through our organizational networks.
We look forward to your positive response.
Nightingales Nurses

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The Nightingales Nurses

We are a group of nurse activists who work to focus public  attention on the behavior of the tobacco industry and its contribution to the  preventable epidemic of tobacco-caused disease and death. The tobacco industry  spends more than $1 million an HOUR to suggest that cigarette smoking is cool,  glamorous, and fun. In contrast, we bear witness each day to the suffering and  devastation wreaked by tobacco on our patients and their loved ones. It is not  socially responsible for the tobacco industry to continue active marketing and  promotion of these deadly products.

Donate to the Nightingales cause and help nurses tell the truth about Big  Tobacco

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